Case Study — Creator & Producer
Knowledge + Wave Delivering waves of knowledge.
Not someone who can use AI tools —
someone who can design and run a content
production operation for the AI era.
Numbers
Why this channel
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Test and improve with data
Publish weekly, read the numbers, change the next one.
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Research I enjoy learning from
Psychology and behavioural science — subjects I genuinely enjoy exploring.
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Build a production system
AI tools inside a repeatable pipeline rather than one off experiments.
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Video and design
The part I already had.
Knowave
15,300+ subscribers, 1,000,000+ views, 140+ videos, solo
Four things I wanted to combine. Only one format allowed all four at once.
Role
Creator & Producer
Planning, research, scripting, narration, animation, music, editing, titles, thumbnails and analytics — all handled solo. The channel runs on a bespoke production pipeline I designed myself, combining several AI tools.
PRODUCTIONPIPELINE
What this shows is not which tools were used. It is the design decision: which stages to automate, and where to keep human judgment.
- Research AI + Human Review
- Script AI + Human Review
- Voice Full AI
- Visuals / Music AI-made / Human-led
- Editing Human-led / AI tests
- Titles / Thumbnails Human-led
- Publish Human-led
- Analytics AI-assisted
Titles and thumbnails are created and directed by me, while editing remains human-led with partial automation now being tested using newer AI models.
Visuals and music are AI-generated, but prompting, selection, sequencing and final quality decisions remain human-directed.
Analytics is AI-assisted; the resulting insights inform human publishing and creative decisions.
The channel runs on a pipeline of my own design, combining several AI tools.
I am currently testing partial automation of the editing stage — measuring what can safely be delegated and where it breaks down, and redrawing the line as I go.
Full details of the setup available on request.
What worked / What didn't
What worked
The factors behind the first 100 days of rapid growth.
What didn't
A structural read on the slowdown that followed, and the moves currently under test.